Home Staging: an invaluable marketing tool

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The concept of Home Staging is finally taking firm hold in the minds of Quebec consumers and Real Estate agents. Home Staging techniques originated in California over 30 years ago and are an accepted and widely used real estate service in the USA. I have had a couple of clients from California who wanted to sell their properties in Montreal and they told me that no self respecting home owner … [Read more...]

So, you think you don’t need Home Staging?

You have decided to sell your property. You love the home decorating shows on TV. You have good taste and you house is well decorated. You are ready to put the property on the market. But, are you really? I often hear this kind of thinking from certain home sellers, especially women. It’s perfectly normal, as home decorating is becoming an established hobby and is well represented all over … [Read more...]

Staging a vacant house

Vacant home

by Sveta Melchuk Home staging is an important marketing technique for selling homes, whether they are furnished or vacant. Important points to remember about vacant properties are: People buy «Homes» and not «Houses»: it’s therefore essential to give them the feeling of a «Home» and you certainly won’t be able to achieve that with an empty space! A vast majority of … [Read more...]

What is Home Staging?

Home Staging – the MUST HAVE marketing tool for your property By Sveta Melchuk MSN Encarta dictionary defines Home Staging as the act of "beautifying a home for sale: cleaning, repairing and updating the decor and furnishings of an older home to make it more attractive when shown to potential buyers." The concept dates from 1970s, when a California Realtor and decorator noticed that the … [Read more...]

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