The Montreal Real Estate Blog

You have decided to sell your property. You love the home decorating shows on TV. You have good taste and you house is well decorated. You are ready to put the property on the market. But, are you really?

I often hear this kind of thinking from certain home sellers, especially women. It’s perfectly normal, as home decorating is becoming an established hobby and is well represented all over the media (on TV, magazines, books, Internet, etc). That’s great!

But, please remember that Home Staging is a set of specific and very efficient techniques. The goal of Staging a home is not at all the same either; we decorate our house for ourselves, in accordance with our personal taste whether the Home Staging is decorating for others, namely the potential buyers! The point of view is completely the opposite – instead of personalizing, we actually depersonalize the property for sale!

And, another important point: it’s very difficult to be objective about your own home. As long as you look at it as a “home” and not as a real estate investment, you won’t be able to present it at its best FOR SALE.

A professional and impartial Home Stager will execute an assessment of your property and will provide you with recommendations to make the property irresistible to buyers. The assessment may show more or less changes to be made to the property but, believe me, in three years, I have still to see a “PERFECT” house!

Written by Sveta Melchuk from www.Home-Staging-Montreal.com.
A Montreal firm specializing in Home Staging and Interior Re-design services.

by Sveta Melchuk

Home staging is an important marketing technique for selling homes, whether they are furnished or vacant.

Important points to remember about vacant properties are:

• People buy «Homes» and not «Houses»: it’s therefore essential to give them the feeling of a «Home» and you certainly won’t be able to achieve that with an empty space!
• A vast majority of people (over 90%) can’t imagine what a house could look like with furniture in it and they have nothing to compare their own furnishings to in an empty space. Did you know that a room actually looks smaller empty than properly furnished?
• With nothing to focus on except the bare space, the negatives will become more apparent to prospective buyers.
• A vacant house gives an impression of a desperate situation and you can expect to get lower offers than otherwise.

So, to sell your property fast and for most money, what do you need to do?
Read more »»

Winter. It’s a time of crisp air, gently falling snow, and piles of coats, slushy boots and soggy mittens in your front hall. This season, make your entryway organized and inviting. Here’s how:

Make first impressions count. Give your door a fresh coat of glossy paint, and put down a new doormat. Hang a nice winter wreath or plant an evergreen in a sturdy urn.

Store your stuff out of sight. If you don’t have enough closet space, add storage by hiding a garment rack behind a curtain, using an armoire, installing a coat tree or hall stand, or by trying one of these storage ideas:
- A bench with built-in storage holds your stuff and offers a convenient spot to sit down and put your boots on.
- A small bookshelf with labeled baskets is good for storing small items.
- A chest of drawers can make your front hall look more like a furnished room, and it gives you a surface for photos, a lamp or incoming mail.

Stay in season. Move non-winter items to a different part of your home. Leave some extra space and extra hangers for your guests’ coats.

Tame your shoes. Set a limit to how many pairs each person can keep by the door, and install a shoe rack to keep footwear organized. Avoid putting boots on a mat that doesn’t drain ? they won’t dry properly and the leather will get damaged. A perforated tray with a mat underneath will let your footwear drip-dry.

Hook it. Heavy-duty hooks keep backpacks, scarves, purses and coats off the floor. Hang them at a height where kids can reach them to make it easy for them to put away their things.

Make a place for your misplaceables. How much time do you spend hunting for keys, sunglasses, cell phones and dog leashes? Dedicate a basket or bowl to these important items by the front door, and you’ll never have to search under the couch cushions again.

Design idea 1: Install a hook and small shelf for each person, and stencil their name on the wall beside it.

Design idea 2: Hang an ornate frame and fill the blank space in the middle with small, pretty key hooks.

Floor décor. Offer a warm welcome with a soft, washable rug that doesn’t show dirt easily. Put a mat outside, too; wiping your feet before you go in will mean less muck and less cleaning.

Don’t forget to decorate. Paint your entryway a striking colour, hang a graceful mirror, incorporate family photos or a favourite piece of art, add a table lamp and an accessory or two. Make it welcoming and beautiful. After all, it’s the first place people see when they come into your home.

Source: Royal LePage

To Stage or Not to Stage – that is the question!
by Sveta Melchuk

Staging a Home for sale will cost you money. Is it worth spending time and effort on it? After all, once the decision to sell has been made, you just want to get it over with as fast as possible, right?

First, did you determine the «right» price for your house? It should be based on certain objective criteria, such as the location of the property, sale price of comparable homes in your neighbourhood and today’s market conditions. But don’t forget the desirability factor…
While you can’t control some of the other criteria, you definitely have a say in the way your property looks, feels and is perceived by prospective buyers. Increase the visual/emotional value of your property and you will increase its desirability, therefore the price and the urgency to buy it from potential buyers. Why?

It’s the perception of the value that counts. The first impressions make a big difference in the way we perceive a person, an object or a service and, subconsciously, the decision is taken within the first 90 seconds on whether we’ll be «buying» and what value we assign to it.

Even before the prospective buyers set foot in your house, they are probably shopping on the Internet, checking the photos of the properties available in the selected neighbourhood and within their budget. They will make an opinion about your property based on what they see in the pictures and they will decide right there whether it’s worth their time to visit in person. If you have not managed to draw them in at this stage, you might have lost dozens, maybe hundreds of visitors to your house!

Your strategy should be to make the BEST first impression possible, in the Virtual world and for all the prospective buyers who will come to your door. Once they are visiting, make them focus on the property’s best features and show them the value of what they are getting. Choosing a particular house is a largely emotional decision, so make them choose yours. Statistics clearly demonstrate that a clean, spacious and well decorated home sells faster and for more money than other comparable properties.

Staging uses some simple but highly effective techniques to make your house look its best in preparation for sale. So, by spending a few hundred dollars on preparing your house properly, you will be gaining a lot more at the sale time. And staging services cost much less than a price «adjustment» on the house!

So should your house be staged before you sell?

This article was written by Sveta Melchuk from www.Home-Staging-Montreal.com. A Montreal firm specializing in Home Staging and Interior Re-design services.

Home Staging – the MUST HAVE marketing tool for your property

By Sveta Melchuk

MSN Encarta dictionary defines Home Staging as the act of “beautifying a home for sale: cleaning, repairing and updating the decor and furnishings of an older home to make it more attractive when shown to potential buyers.”

The concept dates from 1970s, when a California Realtor and decorator noticed that the properties she took the time to «stage» sold faster and for more money than the average. Today, it’s an important marketing/merchandising tool in the USA (and spreading to Canada from the West) for the Realtors and the home owners alike and it’s especially important in a slow market, where you need every advantage over your competition. TV shows, such as Designed to Sell and Flip that House demonstrate that a bit of effort and a small investment can transform a property and make a BIG difference at sale time!
The logic is strikingly simple: when you decide to sell your used car, wouldn’t you clean, wash and fix it up before reselling it? You should do the same for your house, which is probably your biggest investment and presents an opportunity for a biggest return.

First impressions count for a lot, especially today, when most buyers pre-select the properties they are interested in on Internet. If your photos don’t show your house at its best, you are probably missing out on dozens of potential buyers. The same is true for the visitors – when they come, make them feel «at home», create that first impression which will make them fall for YOUR house.

A professional Staging consultant looks at your property with a buyer’s eye and will recommend some easy and inexpensive solutions to enhance its value – such as decluttering, depersonalizing, and reorganizing your furniture and artwork.
The end result: your house «shows» better than its competition and it sell faster and for more money!

This article was written by Sveta Melchuk from www.Home-Staging-Montreal.com. A Montreal firm that specializes in Home Staging and Interior Re-design services.

1. Detach your emotions
   Remember, you are about to sell this house and the goal is to create a space in which as many people as possible will be able to envision as their potential home. To properly prepare your home for sale you will have to pack away many of your personal items, including photos, souvenirs and other mementos.
2. Clean and reorganize
   Clean your home from top to bottom and make sure all appliances are spotless. Reorganize the closets and pack away some of your belongings. Storage room is a priority for buyers and a full closet does a poor job of showcasing the amount of storage room available. If you’re using a spare room for storage, pack away the clutter and ensure the space is properly furnished. .
3. Furnish empty properties and rooms
   People buy homes not houses. Empty rooms make it hard for buyers to get a good sense of the space. Large rooms look cavernous and small rooms look even smaller when empty. Oddly shaped rooms make it especially hard for buyers to visualize how to arrange the room. Staging your empty property with the right furniture is key to ensuring that buyers will be able to visualize living in the space.
4. Brighten and lighten
   Light-filled rooms are always appealing. Open blinds and make sure your windows are sparkling clean. If there are no windows in the room, make sure the lighting is adequate and keep all the lights on when showing the property, even during the day. A fresh coat of neutral coloured paint goes a long way to brighten up the space.
   
5. Spark your buyer’s imagination
   Set the dinner table for a formal dinner, light the fireplace on a cold day, and add some fresh flowers to your décor. Creating the proper atmosphere helps buyers envision themselves living in your home.
   
6. Fix minor repairs
   Buyers prefer to see a home in move-in condition, even small things such as a dripping faucet can detract from the value of your home.
   
7. Don’t be too unique
   Keep your décor simple and modern with neutral wall colours. Unusual accessories and strong wall colours will limit your pool of buyers. This is also true for renovations. The right renovations can often boost the price of a home but be careful not to do it with too much flair. Your unique style may set you apart but it will also shrink your potential pool of buyers. Remember to keep it simple and modern.
   
8. Keep your neighbourhood in mind when renovating
   Actual returns on renovations depend not only on the renovations itself but also on how your home compares to your neighbours’. If your home is already above market value for your neighbourhood, your renovation may not yield a higher return. Buyers looking at moderately priced homes won’t be able to pay a premium for luxury finishes. Ask your Realtor to give you an assessment of homes in your area before embarking on costly renovations.
   
9. Improve security
   Household security is a sought after feature in homes and simple measures such as adding window locks and motion sensor lights outside can boost the attractiveness of your property. In densely populated urban areas, simple additions such as blinds and shutters are good additions to provide privacy.
10. Contact your real estate agent for more home staging ideas! :)

Small rooms are the bane of the home decorator. How do you achieve a pleasing look that doesn’t feel cramped and claustrophobic? Short of building an addition or knocking down walls, you are limited to a few, but effective, decorating tricks that create the illusion of space.

The strategic use of colour and light is the best way to achieve this. Choose light shades of paint or wallpaper for the walls. Lighter colours reflect light making for a brighter room. Use an even lighter shade of the same colour or white for ceilings and floors. A darker colour on the ceiling will make the ceiling look lower and tends to make the walls look as though they are closing in.

Avoid harshly contrasting colours. In fact, a monochromatic colour scheme that carries throughout the room into fabrics and accessories is very effective. Steer away from too many patterned items. The goal here is to blur perspective. Read more »»