I wanted to share this recent story with you - a Staged house sells in 3 hours! Of course it's exceptional but it does happen inspite of a slower real estate market. I was recently asked to help a lady prepare her home for sale. The house is small (2 bedrooms only and a very small office), but very well located and well maintained. The paint was recent and the color neutral enough on the … [Read more...]
Home Staging: an invaluable marketing tool

The concept of Home Staging is finally taking firm hold in the minds of Quebec consumers and Real Estate agents. Home Staging techniques originated in California over 30 years ago and are an accepted and widely used real estate service in the USA. I have had a couple of clients from California who wanted to sell their properties in Montreal and they told me that no self respecting home owner … [Read more...]
So, you think you don’t need Home Staging?
You have decided to sell your property. You love the home decorating shows on TV. You have good taste and you house is well decorated. You are ready to put the property on the market. But, are you really? I often hear this kind of thinking from certain home sellers, especially women. It’s perfectly normal, as home decorating is becoming an established hobby and is well represented all over … [Read more...]
Staging a vacant house

by Sveta Melchuk Home staging is an important marketing technique for selling homes, whether they are furnished or vacant. Important points to remember about vacant properties are: People buy «Homes» and not «Houses»: it’s therefore essential to give them the feeling of a «Home» and you certainly won’t be able to achieve that with an empty space! A vast majority of … [Read more...]
Make an Entrance: Warm Up Your Entryway This Winter

Winter. It's a time of crisp air, gently falling snow, and piles of coats, slushy boots and soggy mittens in your front hall. This season, make your entryway organized and inviting. Here's how: Make first impressions count. Give your door a fresh coat of glossy paint, and put down a new doormat. Hang a nice winter wreath or plant an evergreen in a sturdy urn. Store your stuff out of sight. … [Read more...]
What is Home Staging?
Home Staging – the MUST HAVE marketing tool for your property By Sveta Melchuk MSN Encarta dictionary defines Home Staging as the act of "beautifying a home for sale: cleaning, repairing and updating the decor and furnishings of an older home to make it more attractive when shown to potential buyers." The concept dates from 1970s, when a California Realtor and decorator noticed that the … [Read more...]
10 expert tips to prepare your home for sale.
Detach your emotions Remember, you are about to sell this house and the goal is to create a space in which as many people as possible will be able to envision as their potential home. To properly prepare your home for sale you will have to pack away many of your personal items, including photos, souvenirs and other mementos. Clean and reorganize Clean your home from top to bottom and make sure … [Read more...]

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