When is the Best Time to Sale Your Home?

Assuming yours is a single family unit: House or Condo…

You often read that in the spring is the best time to sell a home. I strongly disagree.

In today’s market, the average home in Montreal takes around 2 to 3 months to sell- if priced according to the current market. You want to be closing in the spring, not listing it. By the time spring comes, you want your home SOLD – and not still for sale, otherwise you’ll be missing the boat.

When should you list it then? In the winter: end of January, beginning of February. Your home will have enough time to be well marketed, have serious buyers to visit it and get an offer in the table- hopefully a good one- and be sold by the spring.

Of course, you will need a good agent that knows how to market your property.
Contact us for all you Real Estate needs. Free appraisal, no hassle, no obligations.

2009 December’s Market: Looking Good

December’s market seem to be very active this year. No need for the monthly sales stats to confirm that. Normally it is a slow month, because of the Holidays. Most people are into Christmas shopping, Christmas dinner parties, and little time to seriously visit homes. But there are still buyers calling for information and getting their finances ready for the next year – which is only a few weeks away. Many people are waiting for the new year to seriously start looking at homes.

There are still plenty of agents working over the holidays, as most take their vacation in the summer. I skipped my summer vacation this year (well, partially), and decided to go away for the holidays instead – Don’t hate me for it. Sheila is staying to cover for me while I’m away, and several blog posts have been schedule for when I’m gone.

Back to this month’s market…

There should be activity right after Christmas Day. I find it amazing how people can be so dedicated to finding a home right after the customary family and social (and/or religious) responsibilities such as Christmas. From the 26th on, the phones shall be constantly ringing.

If you’re selling your home, that is good news. Although you will not get the same amount of prospective buyers as, say for example in February. But you can rest assure that those few people who are visiting during the holidays are seriously looking to buy a home. Otherwise, they’ll be staying in, eating the leftover turkey and drinking eggnog.

How To Avoid the 10 Biggest Mistakes Home Sellers Make – Video

Although most of this video’s content has been already mentioned in one of our first posts

Here is an animation with some important tips and reminders on how to present your home before selling, avoid mistakes when accepting offers, and how to deal with buyers.
I loved the “home-made” style animation, simple and to the point. Mind you, this video was made with a target audience of “House owners” and not condos.

There’s the curb appeal aspect and the get rid of pets for visits-type of advice that…well, for condo people with pets (like myself) doesn’t really work. Imagine having to knock on your neighbour’s door across the hall to ask him:”Can you please take my 2 cats, dog and ferret for about an hour? I really appreciate it! I have potential buyers coming over, gotta go!” – Doesn’t really work, does it? But apart from that, I would say it is quite educational. Here it is, enjoy it.

Comments, opinions and questions are welcome!

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Dropping your price a little too late?

You started out with a high listing price. It’s been a while since your property is for sale…and no offers.

What could be wrong?

The property is in a hot neighbourhood, so the location is not the problem.

The conditions are great; top-notch with lots of renovations. You even got complemented on the décor and how well maintained it was.

Then why are there no offers?

Could it be the price?

After giving it some thought, you realized that perhaps, the reason why those few visitors never made an offer is because your property might be over the market value.

And you should know what the market value is…

Before listing your property, you checked the MLS for the current listings in your area, compared to similar properties, called an agent to give you a free home evaluation (just to make sure) and got a sheet called the “” (CMA), then decided what the asking price should be – regardless of what that CMA thingy said about the suggested asking price. Did you not?

Ok.

Now your property is NOT selling. What do you do next?

You drop the price. But, by now it might be a little too late. Your property is old news.

(The Risks of) selling your home above market price.

Let’s say you finally get an accepted offer for your house, from an uninformed buyer.

Like most buyers out there, they will need a mortgage; in these situations the offer to purchase is conditional to mortgage approval. No mortgage, no deal.

When receiving the (signed and final) offer to purchase, the mortgage lender requires an appraisal of the property before they consent to the financing. If the current market conditions and the comparable sales for the last six months do not support your sales price, the banks won’t approve it.

The lender will give their own appraisal to the buyer, and the amount they are willing to lend based on that evaluation. If the buyer is putting 20% down payment, the bank will finance 80%. Not a penny more. Which means: the buyers have to get more money, so they can afford your property.

And your deal falls through.

If the buyer is still interested, you can try to re-negotiate the price or the terms. But if not, your property could go back on the market.

Remember:

The longer a home sits on the market, the harder it is to get a good offer.

Once the offer expires, your property is available for new visits, but by now any informed potential buyer who kept an eye on your property will know there were offers on the table, and if they don’t know they will ask. It is your responsibility (or your listing agent’s) to reveal the reasons why the deal didn’t go through, without disclosing the previous accepted price.

There’s nothing more frustrating than having all the ingredients for a successful sale, (pre-approved buyer, a good inspection report, etc.) and then having the bank refusing to lend the money because the property “Is not worth that amount”

New buyers interested in making an offer will think that since the property has been on the market so long; the owner might be desperate to sell by now, and making a low-ball offer will probably get accepted.

By starting out with a high listing price, you could end up selling for a much lower price.

Here are a few more reasons why you should not overprice your home

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The Comparative Market Analysis: CMA

A comparative market analysis (CMA) is an evaluation tool used by real estate agent’s, based on local listing and sales data, to determine the probable sale price of a property in the current market.

Who can use this information?

Both sellers and buyers alike.
Home sellers can use a CMA to help determine a list price. Buyers can use it to help them determine the offer price on a property they want to buy.

How accurate is this analysis?

Depending on the quality of the data; the listings used for comparison should ideally be located in the neighborhood, and they should be as similar as possible to the subject property.

Comparative elements:

• Property Type (condo, two storey houses, split level,etc);
• Numbers of rooms;
• Size of the living area and/or building size;
• Year built;
• Garage or parking spaces;
• Basement: finished, semi-finished or unfinished;
• Other similar features such as: fireplaces, inground pool, air conditioning, etc.

To determine the probable sale price of a property, the CMA will use the recent sales from the last 6 months. If the current market is changing rapidly, six months may be too long a time frame, in this case, 3 to 4 month sales records will be used as a reference.

The CMA should also include information about currently available comparable listings, as well as information about properties that did not sell during their listing period. These are called expired listings.

For sellers, active listings would be your competition once your home is on the market. How you price your property relative to the competition is critical to your home-selling success.

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Should your house be staged before you sell?

To Stage or Not to Stage – that is the question!
by Sveta Melchuk

Staging a Home for sale will cost you money. Is it worth spending time and effort on it? After all, once the decision to sell has been made, you just want to get it over with as fast as possible, right?

First, did you determine the «right» price for your house? It should be based on certain objective criteria, such as the location of the property, sale price of comparable homes in your neighbourhood and today’s market conditions. But don’t forget the desirability factor…
While you can’t control some of the other criteria, you definitely have a say in the way your property looks, feels and is perceived by prospective buyers. Increase the visual/emotional value of your property and you will increase its desirability, therefore the price and the urgency to buy it from potential buyers. Why?

It’s the perception of the value that counts. The first impressions make a big difference in the way we perceive a person, an object or a service and, subconsciously, the decision is taken within the first 90 seconds on whether we’ll be «buying» and what value we assign to it.

Even before the prospective buyers set foot in your house, they are probably shopping on the Internet, checking the photos of the properties available in the selected neighbourhood and within their budget. They will make an opinion about your property based on what they see in the pictures and they will decide right there whether it’s worth their time to visit in person. If you have not managed to draw them in at this stage, you might have lost dozens, maybe hundreds of visitors to your house!

Your strategy should be to make the BEST first impression possible, in the Virtual world and for all the prospective buyers who will come to your door. Once they are visiting, make them focus on the property’s best features and show them the value of what they are getting. Choosing a particular house is a largely emotional decision, so make them choose yours. Statistics clearly demonstrate that a clean, spacious and well decorated home sells faster and for more money than other comparable properties.

Staging uses some simple but highly effective techniques to make your house look its best in preparation for sale. So, by spending a few hundred dollars on preparing your house properly, you will be gaining a lot more at the sale time. And staging services cost much less than a price «adjustment» on the house!

So should your house be staged before you sell?

This article was written by Sveta Melchuk from www.Home-Staging-Montreal.com. A Montreal firm specializing in Home Staging and Interior Re-design services.

What is Home Staging?

Home Staging – the MUST HAVE marketing tool for your property

By Sveta Melchuk

MSN Encarta dictionary defines Home Staging as the act of “beautifying a home for sale: cleaning, repairing and updating the decor and furnishings of an older home to make it more attractive when shown to potential buyers.”

The concept dates from 1970s, when a California Realtor and decorator noticed that the properties she took the time to «stage» sold faster and for more money than the average. Today, it’s an important marketing/merchandising tool in the USA (and spreading to Canada from the West) for the Realtors and the home owners alike and it’s especially important in a slow market, where you need every advantage over your competition. TV shows, such as Designed to Sell and Flip that House demonstrate that a bit of effort and a small investment can transform a property and make a BIG difference at sale time!
The logic is strikingly simple: when you decide to sell your used car, wouldn’t you clean, wash and fix it up before reselling it? You should do the same for your house, which is probably your biggest investment and presents an opportunity for a biggest return.

First impressions count for a lot, especially today, when most buyers pre-select the properties they are interested in on Internet. If your photos don’t show your house at its best, you are probably missing out on dozens of potential buyers. The same is true for the visitors – when they come, make them feel «at home», create that first impression which will make them fall for YOUR house.

A professional Staging consultant looks at your property with a buyer’s eye and will recommend some easy and inexpensive solutions to enhance its value – such as decluttering, depersonalizing, and reorganizing your furniture and artwork.
The end result: your house «shows» better than its competition and it sell faster and for more money!

This article was written by Sveta Melchuk from www.Home-Staging-Montreal.com. A Montreal firm that specializes in Home Staging and Interior Re-design services.

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