Well, that was the plan.

Naturally, I wanted to test the little widget with a couple of recent sales. So I entered the addresses, hit the send button and — voila! The results came up. What I quickly realized was that, instead of giving me an accurate (or semi-accurate) appraisal, the resulting “guesstimate” was overpriced by $200,000, according to my own calculations. And this is not small change we’re talking about…

What am I getting at?

Technology alone is not enough, at least not yet. Just like proofreading or translating, as two other examples, technology can be incredibly handy but not always incredibly accurate. And when it comes to “correctly” pricing your home, you need more than mere numbers and figures taken from a website. You need comparables from the area. You need sold prices, and you should have someone come over for a quick inspection. It deserves to be seen in person, because the overall condition of your home will never show as well on paper as it does “live”. And that can make a (more than) SIGNIFICANT change in the way your property will be priced.

Ready to have your home appraised? Why not get a free, in-person consultation right now? For price strategies and marketing tips to get your home sold for more money, contact us now.

Posted By: Deya Bautista - Real Estate Broker working as part of the McGill Immobilier team. Specializing in high end condos in downtown and Old Montreal. For buying or selling contact Deya at: 514.917.7889 http://montrealrealestateblog.com/

The asking price of a home should reflect the current market price, which is calculated quite differently from the municipal assessment. The city evaluates properties every three years (meaning they are often behind the going market values), and they base their assessments on the property itself and its neighbourhood.

To determine optimal asking price, a homeowner should get a comparative market analysis (CMA). This is done by

Continue reading: Asking Price: Comparative Market Analysis vs Municipal Assessments

Posted By: Deya Bautista - Real Estate Broker working as part of the McGill Immobilier team. Specializing in high end condos in downtown and Old Montreal. For buying or selling contact Deya at: 514.917.7889 http://montrealrealestateblog.com/

Sometimes you find properties that have a municipal evaluation higher than the asking price. In most cases, it’s the other way around. So as a potential buyer, you might wonder whether or not this is an error — how can it be that the person is selling for less than the municipal evaluation

Continue reading: Asking (Selling) Price Less Than Municipal Evaluation?

Posted By: Deya Bautista - Real Estate Broker working as part of the McGill Immobilier team. Specializing in high end condos in downtown and Old Montreal. For buying or selling contact Deya at: 514.917.7889 http://montrealrealestateblog.com/

Updated from the Home Staging archives. Originally published on Jun 18th 2007.

Staging a Home for sale will cost you money. Is it worth spending time and effort on it? After all, once the decision to sell has been made, you just want to get it over with as fast as possible, right?

First, did you determine the «right» price for your house? It should be based on certain objective criteria, such as the location of the property, sale price of comparable homes in your neighbourhood and today’s market conditions. But don’t forget the desirability factor…
While you can’t control some of the other criteria, you definitely have a say in the way your property looks, feels and is perceived by prospective buyers. Increase the visual/emotional value of your property and you will increase its desirability, therefore the price and the urgency to buy it from potential buyers. Why

Continue reading: Should your house be staged before you sell?

Posted By: Sveta Melchuk. Founder of Home Staging Montreal, a Montreal firm specializing in Home Staging and Interior Redesign. Simple and effective solutions, to help you sell your property faster and for more money. Call Sveta at: 514-482-9776 http://www.home-staging-montreal.com/

Who can use this information?

Both sellers and buyers alike.
Home sellers can use a CMA to help determine a list price.
Buyers can use it to help them determine the offer price on a property they want to buy

Continue reading: The Comparative Market Analysis: CMA

Posted By: Deya Bautista - Real Estate Broker working as part of the McGill Immobilier team. Specializing in high end condos in downtown and Old Montreal. For buying or selling contact Deya at: 514.917.7889 http://montrealrealestateblog.com/

This post was one of the first ones to be on the blog, back in 2007. It was an adapted version of an existing article from our company’s marketing material for sellers. The content is still quite relevant. I hope you find it useful too.

If you’re thinking of selling your home, you need a marketing plan. Just like any other product people buy or sell, a home’s value must be communicated to the proper audience to ensure the seller gets the best possible price.

Marketing your home means more than putting up a lawn sign and sticking an ad in your local newspaper. You need to have a complete marketing plan that takes into account your home’s unique qualities, your objectives and details the specific resources available to you.

Your planning should begin as soon as you choose a Realtor, and often even before that. Part of your marketing plan will involve pricing your property, deciding when to list it and what features need to be cleaned or repaired. At this stage it is essential that you are completely honest with your Realtor about the condition of your home, your financial needs and any time constraints.

Once you have the basic information established, you need to get to the “guts” of the marketing plan, or determine how best to let people know that your home is for sale and get them excited about it. You need to keep in mind when you are planning that there are two key target audiences: home buyers and other real estate brokers. You will need different marketing vehicles to effectively reach each audience

Continue reading: Marketing Your Home: Beyond Signs and Newspaper Ads

Posted By: Deya Bautista - Real Estate Broker working as part of the McGill Immobilier team. Specializing in high end condos in downtown and Old Montreal. For buying or selling contact Deya at: 514.917.7889 http://montrealrealestateblog.com/

Let me explain:

In today’s market, the average home in Montreal takes around 2 to 3 months to sell – if priced accordingly. You want to be closing in the spring, not listing it. By the time spring comes, you want your home SOLD – and not still for sale, otherwise you’ll be missing the boat.

So what you do is, you list it in the winter: end of January, beginning of February.
That way, all buyers who are looking to move in by the end of June (most rentals end on June 31st) will be able to have ample time to look at your listing, do visits and make an offer and then notarize by May or June.

Now, this isn’t to say that any other season is not good for selling a home. Just that in Winter-Spring is when most of the sales (volume) takes place.

If you’re thinking on selling, the fist step begins with a call. Let’s talk.

Posted By: Deya Bautista - Real Estate Broker working as part of the McGill Immobilier team. Specializing in high end condos in downtown and Old Montreal. For buying or selling contact Deya at: 514.917.7889 http://montrealrealestateblog.com/