Home Staging: an invaluable marketing tool

The concept of Home Staging is finally taking firm hold in the minds of Quebec consumers and Real Estate agents. Home Staging techniques originated in California over 30 years ago and are an accepted and widely used real estate service in the USA. I have had a couple of clients from California who wanted to sell their properties in Montreal and they told me that no self respecting home owner there would show their property without staging it first!

Especially valuable in a tough market, Home Staging helps sellers and Real Estate agents to sell properties faster and for better price.

The 2008 www.Homegain.com survey of 4000 real estate agents asked:

How much do you think staging increases the value of a home?

Over 78% of Real Estate agents believe that staging increases the value of a property by at least $2500!

But what is Home Staging?

It’s a set of simple yet efficient techniques which showcase the property’s assets in most attractive way to the largest number of visitors. It consists of decluttering, cleaning, repairing, depersonalizing, optimizing the living space and finally, creating ambiance and the WOW factor for the prospective buyers.

Some of the benefits to sellers are:

• Better photographs will bring more visitors to the door
• In the competitive market, your property will stand out from the competition
• Buyers are looking for a turnkey solution, which you will provide
• Properties which show well are easier to sell
• The result: YOU will sell your property faster and for more money!

As you only get one chance to impress the visitors, Home Staging is an invaluable marketing tool in your work, which will help you sell your house well!

Posted by:  Sveta Melchuk. Founder of Home Staging Montreal, a Montreal firm specializing in Home Staging and Interior Redesign. Simple and effective solutions, to help you sell your property faster and for more money. Call Sveta at: 514-482-9776

Related Articles:

1. Should your house be staged before you sell?
2. So, you think you don’t need Home Staging?
3. Staging a vacant house
4. Home Staging – 10 tips for better sale