Montreal Real Estate Blog » Selling

Should your house be staged before you sell?

Sveta Melchuk — Mon, 16 Jan 2012 13:00:37 +0000

To Stage or Not to Stage – that is the question!
by Sveta Melchuk

Updated from the Home Staging archives. Originally published on Jun 18th 2007.

Staging a Home for sale will cost you money. Is it worth spending time and effort on it? After all, once the decision to sell has been made, you just want to get it over with as fast as possible, right?

First, did you determine the «right» price for your house? It should be based on certain objective criteria, such as the location of the property, sale price of comparable homes in your neighbourhood and today’s market conditions. But don’t forget the desirability factor…
While you can’t control some of the other criteria, you definitely have a say in the way your property looks, feels and is perceived by prospective buyers. Increase the visual/emotional value of your property and you will increase its desirability, therefore the price and the urgency to buy it from potential buyers. Why?

It’s the perception of the value that counts. The first impressions make a big difference in the way we perceive a person, an object or a service and, subconsciously, the decision is taken within the first 90 seconds on whether we’ll be «buying» and what value we assign to it.

Even before the prospective buyers set foot in your house, they are probably shopping on the Internet, checking the photos of the properties available in the selected neighbourhood and within their budget. They will make an opinion about your property based on what they see in the pictures and they will decide right there whether it’s worth their time to visit in person. If you have not managed to draw them in at this stage, you might have lost dozens, maybe hundreds of visitors to your house!

Your strategy should be to make the BEST first impression possible, in the Virtual world and for all the prospective buyers who will come to your door. Once they are visiting, make them focus on the property’s best features and show them the value of what they are getting. Choosing a particular house is a largely emotional decision, so make them choose yours. Statistics clearly demonstrate that a clean, spacious and well decorated home sells faster and for more money than other comparable properties.

Staging uses some simple but highly effective techniques to make your house look its best in preparation for sale. So, by spending a few hundred dollars on preparing your house properly, you will be gaining a lot more at the sale time. And staging services cost much less than a price «adjustment» on the house!

So should your house be staged before you sell?

This article was written by Sveta Melchuk from www.Home-Staging-Montreal.com. A Montreal firm specializing in Home Staging and Interior Re-design services.

Posted By: Sveta Melchuk. Founder of Home Staging Montreal, a Montreal firm specializing in Home Staging and Interior Redesign. Simple and effective solutions, to help you sell your property faster and for more money. Call Sveta at: 514-482-9776 http://www.home-staging-montreal.com/

How to Make a Small Room Appear Bigger

Deya Bautista — Mon, 14 Nov 2011 11:21:43 +0000

Updated from the Home Staging archive. Originally posted on May 08, 2007.

Small rooms are the bane of the home decorator. How do you achieve a pleasing look that doesn’t feel cramped and claustrophobic? Without to have to build an addition or knock down walls, you are limited to a few, but effective, decorating tricks that create the illusion of space.

Use color to your advantage

The strategic use of colour and light is the best way to achieve this. Choose light shades of paint or wallpaper for the walls. Lighter colours reflect light making for a brighter room. Use an even lighter shade of the same colour or white for ceilings and floors. A darker colour on the ceiling will make the ceiling look lower and tends to make the walls look as though they are closing in.

Avoid harshly contrasting colours. In fact, a monochromatic colour scheme that carries throughout the room into fabrics and accessories is very effective. Steer away from too many patterned items. The goal here is to blur perspective.

Anything you can do to bring light into the room will also give the effect of increased space.Try to vary lighting effects for interest. A skylight is a great way to add light to a room, but isn’t always practical or affordable.

Mirrors are a great solution for small rooms.

Place mirrors directly across from another for maximum impact. A mirror placed across from a window is also effective. Place a lamp in front of a mirror to add more light to your room.

If you have wood or patterned flooring, have it installed so that the lines run diagonally across the room. This makes for longer lines, which give the appearance of a larger space.

Furniture Size Matters

When furnishing the room, pick objects that are proportioned to the size of the room. For example, opt for a loveseat over a full-sized sofa.

Keep it tidy, keep it clean
Lastly, keep the clutter to a minimum. Avoid using a lot of knick-knacks and keep the room tidy and well organized.

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Posted By: Deya Bautista - Real Estate Broker working as part of the McGill Immobilier team. Specializing in high end condos in downtown and Old Montreal. For buying or selling contact Deya at: 514.917.7889 http://montrealrealestateblog.com/

2009 December’s Market: Looking Good

Deya Bautista — Fri, 18 Dec 2009 12:00:41 +0000

December’s market seem to be very active this year. No need for the monthly sales stats to confirm that. Normally it is a slow month, because of the Holidays. Most people are into Christmas shopping, Christmas dinner parties, and little time to seriously visit homes. But there are still buyers calling for information and getting their finances ready for the next year – which is only a few weeks away. Many people are waiting for the new year to seriously start looking at homes.

There are still plenty of agents working over the holidays, as most take their vacation in the summer. I skipped my summer vacation this year (well, partially), and decided to go away for the holidays instead – Don’t hate me for it. Sheila is staying to cover for me while I’m away, and several blog posts have been schedule for when I’m gone.

Back to this month’s market…

There should be activity right after Christmas Day. I find it amazing how people can be so dedicated to finding a home right after the customary family and social (and/or religious) responsibilities such as Christmas. From the 26th on, the phones shall be constantly ringing.

If you’re selling your home, that is good news. Although you will not get the same amount of prospective buyers as, say for example in February. But you can rest assure that those few people who are visiting during the holidays are seriously looking to buy a home. Otherwise, they’ll be staying in, eating the leftover turkey and drinking eggnog.

Staging a vacant house

Sveta Melchuk — Thu, 28 Feb 2008 12:01:55 +0000

by Sveta Melchuk

Home staging is an important marketing technique for selling homes, whether they are furnished or vacant.

Important points to remember about vacant properties are:

People buy «Homes» and not «Houses»: it’s therefore essential to give them the feeling of a «Home» and you certainly won’t be able to achieve that with an empty space!
A vast majority of people (over 90%) can’t imagine what a house could look like with furniture in it and they have nothing to compare their own furnishings to in an empty space. Did you know that a room actually looks smaller empty than properly furnished?
With nothing to focus on except the bare space, the negatives will become more apparent to prospective buyers.
A vacant house gives an impression of a desperate situation and you can expect to get lower offers than otherwise.

So, to sell your property fast and for most money, what do you need to do?

Let’s start with the outside: don’t forget to take care of the lawn and the landscaping – keep cutting the grass, trim the hedge and bushes, and plants/flowers are a nice touch in the summer. Rake the leaves in the fall, continue removing the snow in the winter and make sure that there is a clear path to and around the house. Clean and paint the front door and the trim, if needed.

On the inside, the house has to be spotlessly clean – ceilings, walls, windows, floors and carpets. If needed, the house should be repainted in neutral, pleasant colors.

You don’t need to stage the full house but it’s essential to focus on a few key rooms – entrance, living room, dining room and a master bedroom.

Just a few pieces of furniture, art and accessories can suffice but they have to be well chosen and well positioned to make vignettes.

So, how do you stage a vacant house? First, can you leave any of your own furniture behind for a while? If you can’t leave anything, can you borrow from friends/family any quality items?

Another great alternative is renting furniture on a short-term basis. There are places in Montreal (and other cities) which provide brand new, beautiful furniture and accessories specifically for selling an empty house. The stager will set it up in the most advantageous way, add some accessories and a few pieces of art and voila! Some stagers have their own inventories as well and will rent you the items required. Some creativity and some simple but efficient staging techniques will turn your empty house into a «home».

And remember, first impressions can make or break a sale, so a bit of effort, time and money will go a long way to sell your house fast and for most money!

This article has been written by Sveta Melchuk, Founder of Home Staging Montreal, a Montreal area firm which specializes in Home Staging and Interior Redesign. For more information, please visit www.home-staging-montreal.com.

Make an Entrance: Warm Up Your Entryway This Winter

Deya Bautista — Thu, 07 Feb 2008 10:22:27 +0000

Winter. It’s a time of crisp air, gently falling snow, and piles of coats, slushy boots and soggy mittens in your front hall. This season, make your entryway organized and inviting. Here’s how:

Make first impressions count. Give your door a fresh coat of glossy paint, and put down a new doormat. Hang a nice winter wreath or plant an evergreen in a sturdy urn.

Store your stuff out of sight. If you don’t have enough closet space, add storage by hiding a garment rack behind a curtain, using an armoire, installing a coat tree or hall stand, or by trying one of these storage ideas:
- A bench with built-in storage holds your stuff and offers a convenient spot to sit down and put your boots on.
- A small bookshelf with labeled baskets is good for storing small items.
- A chest of drawers can make your front hall look more like a furnished room, and it gives you a surface for photos, a lamp or incoming mail.

Stay in season. Move non-winter items to a different part of your home. Leave some extra space and extra hangers for your guests’ coats.

Tame your shoes. Set a limit to how many pairs each person can keep by the door, and install a shoe rack to keep footwear organized. Avoid putting boots on a mat that doesn’t drain ? they won’t dry properly and the leather will get damaged. A perforated tray with a mat underneath will let your footwear drip-dry.

Hook it. Heavy-duty hooks keep backpacks, scarves, purses and coats off the floor. Hang them at a height where kids can reach them to make it easy for them to put away their things.

Make a place for your misplaceables. How much time do you spend hunting for keys, sunglasses, cell phones and dog leashes? Dedicate a basket or bowl to these important items by the front door, and you’ll never have to search under the couch cushions again.

Design idea 1: Install a hook and small shelf for each person, and stencil their name on the wall beside it.

Design idea 2: Hang an ornate frame and fill the blank space in the middle with small, pretty key hooks.

Floor décor. Offer a warm welcome with a soft, washable rug that doesn’t show dirt easily. Put a mat outside, too; wiping your feet before you go in will mean less muck and less cleaning.

Don’t forget to decorate. Paint your entryway a striking colour, hang a graceful mirror, incorporate family photos or a favourite piece of art, add a table lamp and an accessory or two. Make it welcoming and beautiful. After all, it’s the first place people see when they come into your home.

Source: Royal LePage

10 expert tips to prepare your home for sale.

Deya Bautista — Mon, 14 May 2007 10:01:35 +0000

Detach your emotions
Remember, you are about to sell this house and the goal is to create a space in which as many people as possible will be able to envision as their potential home. To properly prepare your home for sale you will have to pack away many of your personal items, including photos, souvenirs and other mementos.
Clean and reorganize
Clean your home from top to bottom and make sure all appliances are spotless. Reorganize the closets and pack away some of your belongings. Storage room is a priority for buyers and a full closet does a poor job of showcasing the amount of storage room available. If you’re using a spare room for storage, pack away the clutter and ensure the space is properly furnished. .
Furnish empty properties and rooms
People buy homes not houses. Empty rooms make it hard for buyers to get a good sense of the space. Large rooms look cavernous and small rooms look even smaller when empty. Oddly shaped rooms make it especially hard for buyers to visualize how to arrange the room. Staging your empty property with the right furniture is key to ensuring that buyers will be able to visualize living in the space.
Brighten and lighten
Light-filled rooms are always appealing. Open blinds and make sure your windows are sparkling clean. If there are no windows in the room, make sure the lighting is adequate and keep all the lights on when showing the property, even during the day. A fresh coat of neutral coloured paint goes a long way to brighten up the space.
Spark your buyer’s imagination
Set the dinner table for a formal dinner, light the fireplace on a cold day, and add some fresh flowers to your décor. Creating the proper atmosphere helps buyers envision themselves living in your home.
Fix minor repairs
Buyers prefer to see a home in move-in condition, even small things such as a dripping faucet can detract from the value of your home.
Don’t be too unique
Keep your décor simple and modern with neutral wall colours. Unusual accessories and strong wall colours will limit your pool of buyers. This is also true for renovations. The right renovations can often boost the price of a home but be careful not to do it with too much flair. Your unique style may set you apart but it will also shrink your potential pool of buyers. Remember to keep it simple and modern.
Keep your neighbourhood in mind when renovating
Actual returns on renovations depend not only on the renovations itself but also on how your home compares to your neighbours’. If your home is already above market value for your neighbourhood, your renovation may not yield a higher return. Buyers looking at moderately priced homes won’t be able to pay a premium for luxury finishes. Ask your Realtor to give you an assessment of homes in your area before embarking on costly renovations.
Improve security
Household security is a sought after feature in homes and simple measures such as adding window locks and motion sensor lights outside can boost the attractiveness of your property. In densely populated urban areas, simple additions such as blinds and shutters are good additions to provide privacy.
Contact your real estate broker for more home marketing! :)